When deciding which features to include in your demo video, you obviously want to choose features that best showcase the unique value and core functionality of your app.
You’ll have your own idea of what these features may be, but you might also consider mining user reviews to identify common positive feedback and features that users appreciate the most.
If you aren’t in that position yet, focus group testing is another good way to gather direct user feedback before you launch. Of course, we can offer our opinion as well!
The key thing is to not try and cover too much ground – 3-4 really exciting features make for a much better video than 10 average ones.